Pastel prisons. Boho squiggles.

 

That one sans-serifs whispering “you’re safe here, just like every other startup you’ve already forgotten.”

 

Design elements placed with mechanical grace...not to move people, but to satisfy the architecture of a Figma project. Blech.

 

It’s SaaS sameness. Everything is quirky™.

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It’s branding as sedation.

 

The word “delight” has become a hollow cheer. Pistachio boxes here, apricot blobs there. Just ornamentation…the equivalent of an algorithmically generated lo-fi playlist. Zzzzz

 

Strategic Beige as inadvertent camouflage.

 

We need conviction, not style guides in sheep’s clothing. In texture and tension. Made of weird, real, contradictory, breathing things.

 

We need design contoured by the product ∔ the people behind it...the arguments, the obsessions, and the sparks that make it real.

 

A little more rough around the edges.

Clarity.

Give the world marks that  M E A N  S O M E T H I N G...not vibes or “visual interest.” Ask what it’s for, every time.

 

Soon, anything will be buildable. Products even cheaper and more forgettable. Are we there yet?

 

What'll matter most is taste and judgment. Winning ideas will proudly carry the fingerprints of their creators, cutting through with something human and real (human).

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Burn the Figma templates and summon expressions DEEPLY rooted in how products help and who they're from. Declarations, not decorations.

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Kill “design system” design. Do it.